Learn some new strategies for communicating with your employees, parents and the school community when the topic is sensitive or controversial, and social media is starting to “rumble.” Topics covered: processes, protocols, drafting and disseminating messages, preparing for and responding to media. Dr. Charles Young, Superintendent in Benicia USD, and Terilyn Finders, Director of Communications, Fagen Friedman & Fulfrost, will share strategies and practical advice for communication in today’s social media world.
