2018 ACSA Personnel Institute has ended
Wednesday, October 3 • 1:15pm - 2:45pm
Communicating When The Heat is Up

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Learn some new strategies for communicating with your employees, parents and the school community when the topic is sensitive or controversial, and social media is starting to “rumble.” Topics covered: processes, protocols, drafting and disseminating messages, preparing for and responding to media.
Dr. Charles Young, Superintendent in Benicia USD, and Terilyn Finders, Director of Communications, Fagen Friedman & Fulfrost, will share strategies and practical advice for communication in today’s social media world.

avatar for Terilyn Finders

Terilyn Finders

Chief Client Services Officer, F3 Law
Communication needs, governance training

Dr. Charles Young

Superintendent, Benicia Unified School District

Wednesday October 3, 2018 1:15pm - 2:45pm PDT